커피창
Researched & Prototyped a loyalty program for a Local Cafe in Korea
Context: Partnered with a thriving local Coffee Shop, aiming to bring more customer satisfaction
Objective: Boost client retention by enhancing the cafe's user experience and boosting conversion rates.
Solution: Developed an intuitive points system to reward the customers for their loyalty
Outcome: Yielded in a 6.7% increase in foot traffic & 3.2% increase in revenue, which demonstrated a positive impact on both customer engagement and financial performance
Role: Research, Analysis, Project Development
Duration: 4 weeks
Problem
The coffee shop’s foot traffic is constantly fluctuating.
Due to safety reasons the owner does not want to publicize the coffee shop
on digital platforms which makes it harder to attract customers.
Designs
As a first step, I considered developing a loyalty program to win back customers. This permits the client to maintain their privacy while enabling the customers to receive bonus rewards for their frequent visits.
Vision
Create a points system that will increase customer loyalty,
improve the cafe's customer engagement, and keep it competitive with other cafes.
Aesthetics
Through researching the market and other competitors with loyalty programs, I’ve drafted a user-friendly and captivating display with an emphasis of a modern layout.
No Tip Culture
Compared to the Western culture, there is a well-established "no-tip" culture in Korea. The loyalty program follows this practice by having the system return to the home screen after rewarding points.
Physical Copy
To target consumers who struggle to make adjustments to the rapid development of technology, I’ve created a stamp card to encourage their stay as a member of the loyalty program.
Final Polish
Free Rewards
For every drink a customer purchases, they obtain one point. Upon receiving 10 points, customers can redeem their points to gain a free drink. Points that get saved up will never expire! This feature allows the customer to be rewarded for having multiple visits.
Visibility
Visual advertising helped in raising awareness of the business. It was an effective marketing tool to capture the attention of potential customers. This helped display essential messages such as the business name, hours of operation, and promotions, creating a visual connection between the business and its surroundings.
Design System
Learnings
Think Simple
While developing the points system, I discovered that I could keep things simple while still keeping them user-friendly. This function is established in many contemporary designs.
Competition Is A Must
It is essential to be competitive in order to keep up with the other competitors. Customers receive rewards through the points system, which keeps the customers engaged while staying competitive with other cafes.